How to Use Loom Video Pitches for Cold Email

Cold emailing has long been a key strategy for sales development representatives (SDRs), agencies, and freelance marketers looking to engage new prospects. But in 2025, one approach continues to outshine the rest: the Loom video pitch. Whether you're new to the concept or looking to refine your process, this guide dissects the actionable insights from a leading expert who has tested this strategy at scale with millions of emails.

From crafting compelling scripts to creating high-converting videos and follow-ups, this tutorial breaks it all down so you can seamlessly integrate Loom video pitches into your outreach campaigns and see meaningful results.

Why Loom Video Pitches Still Dominate Cold Email

Despite countless innovations in outreach tools and strategies, the Loom video pitch remains the gold standard. Why? Because it uniquely combines personalization, tangible value, and visual engagement. Instead of relying on generic emails, this method leverages bespoke video content to build trust, demonstrate expertise, and stand out in crowded inboxes.

The expert behind this technique has tested dozens of strategies but consistently finds the Loom approach to be the most impactful. Case studies reveal responses as high as 600 positive replies in a year from a single campaign using personalized video outreach. Even with all the advancements in AI and automation, the human touch of a well-crafted Loom video continues to resonate with prospects.

Step 1: Writing the Perfect Cold Email for a Loom Pitch

A Loom video pitch begins with a well-crafted cold email. The email must pique curiosity and convince the recipient to watch the video, which acts as a "sales magnet." Follow this two-step framework for crafting high-performing cold email scripts:

Step 1: State Your Offer Clearly

Start by outlining your core offer and, if possible, include a compelling case study or an example of your results. For example:

• "We can help you book 15 calls per month using an outbound email campaign."
• "Our recent campaign added $5,000 in revenue for a client."

Step 2: Contextualize the Video

The key to standing out is making the video seem relevant and valuable. Instead of a generic pitch like, "Would you like to watch a video explaining how our outreach works?" add a personalized touch:

• "Would you be open to watching a video outlining a cold email strategy tailored for [business name]?"
• "I recorded a video demonstrating how our campaigns generated $5K for a client in your industry. Mind if I share it with you?"

By framing the video as a tailored solution or unique insight, you increase the likelihood of engagement.

Step 2: Recording a High-Converting Loom Video

Once a prospect expresses interest, it’s time to record the video. Here’s how to ensure the video is impactful from start to finish:

1. Start with Their Website or Business Asset

Always begin the video by navigating to the prospect’s website or another publicly available business asset, such as their social media page or email campaign. This visual cue signals personalization and reassures them that the video isn’t templated or automated.

2. Address Specific Areas of Improvement

Structure the video around three actionable recommendations. For instance:

• Example for a website audit:
  • Add a lead magnet or pop-up to capture emails directly from the homepage.
  • Include a video demo of your product to improve visitor understanding.
  • Add more prominent call-to-action (CTA) buttons for better user engagement.
• Example for an email campaign critique:
  • Optimize subject lines to improve open rates.
  • Personalize introductions to align with the recipient’s specific pain point.
  • Adjust timing and frequency of email follow-ups for better engagement.

3. End with a Clear Call-to-Action

Conclude the video with an assertive yet polite CTA. Instead of asking, "Would you like to hop on a call?" give them a choice:

• "How does tomorrow or Thursday at 2:00 PM Eastern work for a quick call to discuss these recommendations?"

This approach makes it easy for the prospect to act without overthinking.

Step 3: Sending the Loom Video via Email

The way you deliver the Loom video is just as important as the content itself. Here’s a step-by-step guide for embedding and sending the video:

1. Embed a GIF Thumbnail: Use Loom’s feature to generate a thumbnail of your video, ideally showing their website or asset in the background. This thumbnail creates a visual hook in their inbox.
2. Add Specific Time Stamps: In your email, highlight key moments in the video, such as:
   • "At the 1:30 mark, I outline a strategy to improve your conversion rates."
   • "At 4:30, I explain how a simple design update can generate more leads."
3. Include a Scheduling Prompt: Reinforce your CTA. For example:
   • "Let me know how tomorrow or Thursday at 2:00 PM Eastern works for you."
   • "Alternatively, feel free to grab a time on my calendar here."

Step 4: Crafting Follow-Ups That Resonate

Not every prospect will respond immediately, so following up is critical. Here are some tips to keep the conversation alive:

1. Repeat and Reframe Your Offer

There’s no harm in reiterating your original pitch. For example:

• "Just following up to see if you had a chance to view my video about improving conversions for [business name]."

2. Add a Bold Offer or Guarantee

To grab attention, consider including a risk-free guarantee:

• "If I can’t boost your conversions by 15%, you won’t pay anything."

3. Use Humor or Pattern Interrupts

For prospects who haven’t responded after multiple attempts, try something playful:

• "Why are you ghosting me? 👀 Let’s chat - promise it’ll be worth your time!"

Bold and unexpected follow-ups can break through the noise and spark engagement.

Real-World Success Stories

The Loom video pitch is more than theory - it’s a proven strategy. Here are two standout examples:

1. Custom Merchandise Campaign
   A client selling branded apparel generated 607 positive replies over 13 months using a Loom video pitch. One example email included an offer, a guarantee, and a personalized video pitch:
   • Offer: "We’ll create branded apparel at 20% lower cost."
   • Guarantee: "If we can’t reduce your cost, you don’t pay us."
   • Result: Hundreds of replies asking for catalogs and quotes.
2. Web Design Leads Campaign
   A campaign targeting web design companies produced 75 unique replies from 19,000 leads. The emails pitched a video showing results from a similar campaign:
   • "Here’s how we helped a Dallas client gain 11 leads last month using cold email. Mind if I share a video breaking down the strategy?"

These examples highlight the scalability and effectiveness of the Loom video pitch, regardless of industry.

Key Takeaways

• Personalization is Key: Start your video on the prospect’s website or asset to signal authenticity.
• Contextualize Your Pitch: Frame your video as a valuable, tailored solution, not just a sales pitch.
• Simplify Your Cold Emails: Use a two-step structure - state your offer and contextualize the video.
• Be Persistent with Follow-Ups: Repeat your key points, offer guarantees, or use humor to re-engage prospects.
• Focus on Actionable CTAs: Always suggest specific times for a call or provide a calendar link.
• Embed and Highlight Key Video Moments: Use timestamps in your emails to draw attention to critical parts of the video.
• Adapt for Your Industry: Whether you’re in web design, email marketing, or custom merchandise, tailor the framework to your niche.

Final Thoughts

The Loom video cold email pitch continues to revolutionize outreach by blending personalization, value, and visual storytelling. Whether you’re an SDR, marketer, or agency professional, this strategy offers a scalable and cost-efficient way to book more meetings and close more deals. By following this guide, you can refine your approach, stand out in crowded inboxes, and drive tangible results in 2025 and beyond.

Source: "The Loom Video Cold Email Strategy for 2025" - Christian Bonnier, YouTube, Jan 1, 1970 - https://www.youtube.com/watch?v=uD1ggUuRsX4

Related Blog Posts

• Complete Guide to Scaling Cold Email Campaigns
• How A/B Testing Improves Email Reply Rates
• How to Measure ROI for Cold Email Campaigns
• Ultimate Guide to Email Click-Through Rates